Winner of the UK Enterprise Award
Best Integrated Sales & Marketing Strategy
In his past tenure with Scorpion Automotive, ProMotive’s Carl James reflects upon collecting the hotly contested award for Best Integrated Sales & Marketing Strategy in the Enterprise Awards.
Marketing isn’t simply an important part of business success — it is the business. All aspects of a business depend on marketing from determining product need through research and analysing sales patterns, modifying or creating new products to match needs, determining how best to reach potential customers to creating marketing campaigns and the most effective way of reaching customers. Then developing and maintaining customer relationships. Those businesses most effective at this and integrating with their sales processes are inevitably best placed to succeed. The aim being to go to market the right products to the right customers at the right time, in the right place for the right price.
Jessie Wilson, Awards Executive of SME News commented:
“The Integrated Sales & Marketing section of our awards is a hotly contended category comprising of specialist consultancies, agencies and a diverse range of businesses from across the country.
This is a prestigious award that embraces the full breadth of the sales and marketing discipline and recognises a company for their creation and delivery of customer-centric strategies leading to outstanding business growth, brand exposure, customer satisfaction and other measurable business results.
In a demanding sector with strong competition from many UK resellers of imported vehicle telematics and security systems, Scorpion has still excelled in all of the judging criteria and stood out as a clear winner within this specification.”
Jessie Wilson, Awards Executive- SME News presents Carl James with the award for Best Integrated Sales & Marketing Strategy 2018.
In a fast moving and competitive environment, strategies should be dynamic. Feedback from staff across your business should inform the strategy as much as the strategy directs the efforts of those staff. In this way, you ‘keep it real’
We asked Carl to offer tips to successful sales and marketing strategy formulation and achievement in such a complex organisation.
Carl comments: “I believe it’s crucial that strategy makers visit the frontline to meet customers and to listen to their own salespeople. These people hear customer’s views first-hand, often have good awareness of competitor activity and identify emerging market trends.”
“Meet regularly with each of your departments to understand their daily challenges and how these may impact upon your revenue, profit and brand objectives. For me personally, opting to move into an open office ensures I’m visible to, and in ear-shot of our internal sales, customer service, tracking and technical teams. This gives me on-tap insight into the daily performance of our products, service delivery and everyday challenges of our customers, their needs, views and opinions. “
“In a fast moving and competitive environment, strategies should be dynamic. Feedback from staff across your business should inform the strategy as much as the strategy directs the efforts of those staff. In this way, you ‘keep it real’- since through engaging staff in the strategy’s development they’ve bought into it, understood it and agreed its viability. You therefore increase the likelihood of success.”
Article courtesy of AI Global Media Ltd