Carl is an excellent marketer with a real desire for delivering something worthwhile and useable for the client. Whilst always looking at things afresh he still retains a foot in the real world and is often the key to helping both clients and colleagues to deliver practical solutions to challenging marketing and business development questions. Whilst strong on strategy, he also gets ‘hands on’ too; doing whatever is necessary to deliver clients the best possible business results. Carl would be a valuable asset to any company and I wouldn’t hesitate to work with Carl again in the future.