Carl James is a name that resonates strongly within the IoT, telematics, software, electronics, manufacturing, automotive and marketing sectors. He has served on the management boards of several global tech businesses in full-time and Fractional CMO capacities. He is a Chartered Marketer, with a formidable track record defined by pragmatic innovation, and an extraordinary ability to translate strategy into reality.

Carl is much more than a thinker; he’s a doer. His unique ability to slice through the industry’s oftentimes cumbersome jargon and complicated processes sets him apart. Carl has a knack for defining the essence of a business or marketing plan and then rolling up his sleeves to bring it to life in the most efficient and impactful way possible. In other words, Carl isn’t just about grand ideas; he’s about getting things done, and done exceptionally well.

This strategist’s and tactician’s proficiency spans various fields, including web design & development, e-commerce, digital marketing, content creation, product research, tendering, and sales. With such a diverse skill set, Carl has consistently improved performance and guaranteed strong ROI for both in-house teams and suppliers. His hands-on approach and eye for detail allow him to move seamlessly from planning to execution, ensuring plans don’t just stay on paper but become a tangible reality for the teams and projects he leads.

Carl’s commitment to excellence has won him the UK Enterprise Award for Best Integrated Sales & Marketing Strategy and numerous national and regional awards in the automotive, telematics, manufacturing, and export sectors on behalf of the companies he has served. His competitive prowess even bested well-known renowned industry titans, highlighting his strength and effectiveness in the marketing arena.

Known for his relentless drive and boundless energy, Carl has made a habit of setting high goals and then smashing through them. His ability to inspire and persuade is driven by data, compelling business cases, and above all, genuine enthusiasm for the work he performs. Carl is known for building strong relationships and fostering a culture of collaboration and customer-centricity.

Carl’s leadership style is empathetic and inclusive, yet firmly results-driven. Carl has a strong history of recruiting, building, and retaining high-performance marketing, sales, and customer experience teams that consistently meet or exceed their targets, even when dealing with budgets that range from £50k to £5M and way beyond.

His noteworthy achievements encompass launching successful businesses and innumerable products, driving exponential revenue growth. Carl’s remarkable skills and strategic prowess have made him the go-to consultant and practitioner for the owners and boards of more than 100 client organisations seeking targeted marketing consultancy and a broad mix of marketing, product development and sales services. 

His ability to reinvigorate stagnant businesses with renewed marketing plans and his record in driving rapid growth in startups further demonstrates his talent for turning strategy into successful action.

Holding a CIM Post Graduate Marketing Diploma, a degree in Business Management, and being a Fellow of the Chartered Institute of Marketing, Carl never stops learning. His certifications in Google Ads, Analytics, HubSpot Digital Marketing and Inbound and his commitment to continual and structured professional development keep him at the cutting edge of the industry.

Outside the professional realm, Carl indulges in interests ranging from music and football (Manchester United), travel to outdoor activities like walking and cycling. He has a passion for cars, technology, business and professional development with a love for spending quality time with his three children. From stepping in sync with the rhythmic beats in his daughter’s street dance routines, cheering his son at football from the sidelines, or air drumming at his elder son’s performances with local bands, Carl’s active participation in his children’s interests echoes his zest for life and connection.

In summary, Carl is not just a senior marketing leader; he is a strategic visionary and a proactive executor with an unwavering commitment to delivering results. His exceptional work ethic, combined with his unique blend of strategic insight and practical “roll-up-your-sleeves” mentality, make him a force to be reckoned with in the businesses he serves.

Source: SME News