Proposition Development
We help determine a value proposition that resonates with your intended target audience. We do this by engaging prospective customers in your product’s research and development. In doing so, participating companies develop a pre-sales connection with your brand long before your product or service goes to market. The aim is to differentiate your proposition based on identifying a unique set of features and benefits that is important to your target market. To achieve this, we utilise a blend of tools including discrete choice experiments (DCE) and conjoint analysis to deliver actionable results.
