We understand how customer insight is critical to commercial viability and is at the centre of an effective go-to-market (GTM) strategy for any new product or process innovation
We work with organisations to help provide the thorough insight needed to develop their offering in every aspect of the marketing mix. Our customer and product research programmes work to identify, understand and segment your target audience, de-risking your product development and maximising your ROI.
We utilise a blend of quantitative data and qualitative information gathered through focus groups, interviews and mystery shops to inform strategic decision-making. Our areas of focus are:
Customer segmentation and targeting
Market profiling
Market trends and forecasting
Competitor monitoring and intelligence
Price has the most immediate influence on a company’s bottom line yet pricing decisions are often made with minimal knowledge of how customers value their product and service offering. ProMotive uses methodologies, tools, and analytical techniques to ensure you get the accurate information you need to set the price. Our research tools include:
Competitor analysis
Mystery shopping
Pricing seminars and workshops
Price point sensitivity analysis
Poorly defined processes can lead to an inability to provide products and services that meet your customer expectations. The symptoms are lost sales, poor customer experience and ultimately – a negative return on your R&D or marketing investment. ProMotive blend the principles of quality management with tried and tested marketing approaches to analyse and optimise your business processes, aligned to the requirements of International Standards such as ISO9001.
ProMotive and its Principal Consultant have delivered the following research projects.
Whether you have a research project in mind or feel we can help in some way but unsure how, we're happy to talk.
