Our Work

I was introduced to Carl by an Innovate UK KTN Manufacturing Business Adviser. At the time he was assisting several technology clients with their marketing and R&D programmes.

Following a competitive tender process, the AMRC appointed Carl to evaluate the commercial viability of a proposed IoT solution on behalf of one of our clients. This was a complex research brief to simultaneously evaluate the size of the market opportunity and the identification and prioritisation of user-defined features based on the business needs of a large survey sample. As the IoT solution itself was in the ‘proposal stage’, this also called upon a technical understanding of hardware device and software limitations as well as a strong commercial mindset for the findings to be actionable.

The research performed was extremely thorough, providing conclusive proof of market need and went the extra mile by providing suggested price points, specific economic impacts, and detailed business benefits that the solution would deliver to the target market companies interviewed or surveyed. The research also provided the insights required for our client’s engineering and commercial teams to formulate a product roadmap and a well thought out go-to-market strategy. He puts the client first, always providing honest feedback even if the truth is uncomfortable to deliver.

At the time of engaging Carl, we were experiencing resource constraints which meant that he was required to work autonomously on a large and complex project. His ability to do this and deliver exceptional work to such tight deadlines is indicative of utmost integrity.

The AMRC prides itself on world-leading research and development, so it’s essential that subcontractors perform to our very high expectations. Carl and ProMotive have exceeded these.

Highly recommended.

Carl and the Promotive Team have been a great asset in guiding and assisting SanCloud to reposition its marketing and branding in the complex arena of embedded electronics and software consultancy. The package delivered by Promotive has gone over and above expectations in pivoting SanCloud’s public image from consultancy to ‘Solutions Provider’. The increased online presence combined with assisting promotion at public events, provided lead generation to facilitate increased enquiries and sales.

Carl has also assisted SanCloud to prepare the company and its processes for ISO certification by helping develop and introduce a QMS system to help the SanCloud team deliver an improved customer experience.

Carl has been continually hard working, approachable and effective. Thank you Carl and the ProMotive team.

The work Carl produced was truly outstanding – innovative, high quality material that delivered significant measurable results. Carl proved he could devise effective sales and marketing strategies – then effectively deploy them, producing all the required content including copy-writing as well as designing for web, direct marketing campaigns and sales collateral. A pleasure to work with and a committed professional.

Carl and the team at Promotive have done an outstanding job for us. There is no doubt we would not have achieved the rapid growth we have enjoyed without his support, insight and leadership.

From the outset, Carl impressed us with his expertise, honesty and good humour, alongside a clear and tailored approach to our growth challenges. His work rate is absolutely second to none, and he consistently brought energy, strategic focus and strong leadership across several teams.

Ultimately, the decision not to continue was Carl’s, based on an honest view that the future direction of our business, including plans he had helped develop, was not the right fit for his model and way of working. While disappointing for us, it only increased my respect for his integrity.

I am sorry we will not continue working together. Carl brings a rare mix of expertise, authenticity and drive. Please do keep in touch.

We engaged ProMotive to perform an audit of our current marketing activity, explore the development of a new IoT product offering and provide ongoing guidance regarding online and offline strategies to increase product sales and develop our range of fully funded training packages. Carl and his team continue to exceed expectations, providing the highest quality service, innovative solutions and ensuring that all project milestones are met. Highly recommended!

We first found ProMotive while searching for an agency that could help with strategy and offer marketing consultancy while building new websites. We also needed someone to write website text as well as design the sites since work pressures left us little available time.

Previously we’d been let down by another agency and freelancers so were sceptical about ProMotive meeting our needs. However, our expectations continue to be exceeded.

Carl is by far the best marketing professional we have worked with. His expertise and insightful advice are priceless and his ability to both ‘plan and do’ in all aspects of marketing is unique. Excellence in quality, service and value sums up our experience.

Carl’s work was excellent including: establishing and developing our business after a merger and re-brand, ‘re-packaging’ and simplifying our website and internet marketing product offering, website development, promotional campaigns and collateral, consultancy/content development on behalf of our major website customers, and staging two NEC trade shows at which he excelled in direct customer relations and selling our products face-to-face. His drive and determination to achieve is supreme and I can’t rate this guy highly enough.

I don’t usually take time to write reviews, but the exceptional service we have received from Carl and his team warrants it. We have used other website designers, copywriters, SEOs and “marketing gurus” in the past but with disappointing results. ProMotive provides web design, SEO, copywriting and more to the very highest standards. Their ‘done for you’ approach has also allowed us to get on with running our business without disruption. Carl’s immense knowledge of sales and marketing has also assisted us in other areas that we never considered too. He is the epitome of honesty, integrity and professionalism. My only regret is that I did not use ProMotive sooner. I highly recommend this company, they are the best!

Carl is an exceptional all-round sales and marketing professional – recognised by colleagues, customers and the media for his productivity, high quality output and results. Combined with the fact that he is well liked, approachable and trustworthy, it’s a pleasure to work alongside him on our Senior Management Team.

He has been pivotal to significantly raising the profile of Scorpion Automotive and its vehicle tracking product portfolio, helping us to realise our full potential in the UK and reach a Global Market. He is always keen to really get to understand customers and seek counsel from colleagues across departments to properly understand their part in the ‘go to market’ process or contribution to the ‘customer experience’. He will then act upon and respect their feedback to facilitate increased sales, ensure customer retention and set product development priorities.

Carl has led in all aspects of marketing from conceiving/defining new products/brands, price setting and promotion via digital and print media. He also provides hands-on support to the sales team and had numerous successes in major sales pitches and the management of assigned complex accounts. Though he is an invaluable asset to our marketing and sales efforts, Carl has also made extraordinary contributions in other areas of the company too – including the development of a variety of policies, processes, GDPR implementation and development of T’s and C’s of sale. Carl earns my highest recommendation.

Carl is always a pleasure to work with. He has an unwavering attention to detail and exhibits enormous enthusiasm, energy and commitment which he applies to everything he does. He demonstrates excellent versatility in engaging and ‘selling’ concepts to a diverse range of people from executive management teams within companies, board members, to community activists and ‘challenging’ teenagers. In every marketing activity that Carl leads, however diverse and the many short deadlines they carry – all his works remain of a consistently top quality, are delivered on-time and achieve their intended results.  I would highly recommend Carl to lead or deliver any programme in the field of marketing and business development”.

Carl is an excellent marketer with a real desire for delivering something worthwhile and useable for the client. Whilst always looking at things afresh he still retains a foot in the real world and is often the key to helping both clients and colleagues to deliver practical solutions to challenging marketing and business development questions. Whilst strong on strategy, he also gets ‘hands on’ too; doing whatever is necessary to deliver clients the best possible business results. Carl would be a valuable asset to any company and I wouldn’t hesitate to work with Carl again in the future.

Carl made vast contributions to building the company brand, improving customer retention and generating incremental sales.

Whether working with a manufacturer, dealer, business or private customer – he was driven by a genuine desire to help each customer succeed. He achieved this by gaining an in-depth insight into their needs and expectations to direct new product development and improvements to cloud and mobile app-based products.

He also utilised this insight in direct sales, tendering and sales process improvement, achieving a win-win for both customer and company. Carl also applied it in the creation and management of highly effective marketing communications spanning web, social, print, events and video as well as exposure in national press and TV.

His passion and commitment was steadfast and he was a pleasure to work with.

Carl is a consummate professional in all aspects of his work, and my time working with him proved a good grounding for what I do now. He has a keen eye for detail and is professional throughout. His knowledge of the marketing arena is exceptional, and I would have no problem in recommending him to anyone looking for an experienced marketeer.

Carl was responsible for many improvements in the way Manheim marketed itself at his time with the company. He was innovative and hard working and a respected member of the Senior Management Team. I wouldn’t hesitate to recommend Carl to any business wishing to succeed and would happily work again with him on future projects.

We selected ProMotive based on previous knowledge of Carl’s track record, his ability to quickly understand the needs of our business, and above all his hands-on approach to getting the job done and delivering real business results

Upon joining the company, Carl’s wealth of sales, marketing and general management experience was evident in dealing with customers, identifying their needs then calling upon the interdependencies of other departments to meet those needs and; simply ‘get the job done’ quicker and to a better standard. His ability to decisively deal with customers and other staff across the business enabled us to define, formalise and implement more efficient processes, improve customer satisfaction and generate more sales. Carl also provided invaluable support to me in my role as a new sales manager whilst also ‘walking the talk’ in successfully pitching to clients and providing practical help in steering the sales team through its many daily challenges. Regardless of his own work pressures, Carl always exhibited high positivity, immense enthusiasm and great humour. Each were infectious traits that raised and maintained morale across a very busy sales operation.

Carl is the most knowledgeable, enthusiastic and driven senior sales and marketing professional I’ve worked with. He possesses a breadth and depth of knowledge across all aspects of his profession. He is a highly accomplished strategist and moreover capable of ‘walking the talk’ by delivering results through his team and getting hands-on himself in web development, online marketing, product definition and direct sales activities. These attributes earned him great respect from the team and customers in terms of ‘leading from the front’, and as a well-liked individual too he is a real pleasure to work with.

I don’t want you to get a big head, but this is the best catalog we’ve ever had for our products.  Your designer has really got a great eye for design.

Carl provides hands-on, pragmatic help that has enabled us to establish our project’s branding and identity and to develop our key messages. By doing so, we have been able to recruit volunteers and effectively engage with some of the most disadvantaged young people in the area. We are now recognised as a key provider of dynamic and innovative healthy living initiatives. With your continued support we will champion and promote healthy sustainable communities for years to come.

The work we do here is pretty complex and full of sensitivities.  I was really impressed with the way you grasp these issues and I felt entirely confident with you communicating on our behalf. At first I was sceptical of ‘marketing’ and its commercial connotations. However, with the help of Carl, marketing has had a massive impact in terms of developing our service and getting people engaged in the support we provide.