Outsourced Marketing

All the marketing firepower of a full in-house team, led by a C-suite marketer, built around your budget and focused on results

Most businesses don't need a bigger marketing budget. They need someone who knows what to do with the one they have. An outsourced marketing department moulded around your business to develop strategies and provide hands-on support to meet your objectives.

Marketing your business effectively is a demanding task, requiring time, expertise, and a breadth and depth of skills that many smaller organisations struggle to maintain in-house. While some organisations manage to achieve this alone, it can draw a lot of resources away from other critical operations and areas necessary for long-term growth.

This is where outsourcing your marketing comes in. Hiring a full-service marketing agency to act as your outsourced marketing department can help you get better quality results in less time and within your current budgets.

Why outsource your marketing?

Expertise breadth & depth

Many organisations lack the experience and blend of strategic, creative and technical skills required to develop and execute an effective marketing strategy. We offer a turnkey solution in which an expert cross-functional team can be mobilised at short notice.

Reduce costs

Eliminates the need and high expense of recruiting and retaining a marketing team. No recruitment fees; no national insurance payments; no holiday and sick pay commitment; no additional hardware and software costs.

Improve Results

Access to your very own award winning Fractional CMO who will lead all planned activities, each delivered by a trusted and established team of highly experienced specialists with a track record of delivering results - time and time again.

What you get?

Quite simply, the right blend of all the marketing services we provide that will flex from month to month as determined by balancing your short-term and longer-term business priorities.

Outsourced Marketing packages

Our outsourced marketing packages are designed around your unique circumstances and objectives. 

Examples of customised monthly packages developed for our retained customers:

Foundation Package

Light yet sustained marketing support sessions for business owners requiring broad marketing expertise and guidance.

We act as a central marketing point of contact and steer all marketing activities in line with schedules and towards desired outcomes.

From £1,050 per month

for a minimum of 3 months

Example Package:

  • Strategy surgeries conducted every month via phone or teleconferencing (e.g. Zoom, MS Teams or Skype)
  • Ongoing review and guidance of your marketing mix activities
  • Ongoing marketing project direction
  • Monthly reporting

Growth Package

For businesses requiring in-depth strategic guidance and hands-on marketing support.

This level of support is often called upon when someone is needed to step in, really understand the business, put the right plans in place and help execute them too.

From £3,500 per month

for a minimum of 6 months

Example Package:

  • Monthly strategy meeting including planning and performance reviews
  • Marketing Action Plan
  • Website SEO review and recommendation report
  • Marketing materials audit
  • Ongoing management of all agreed marketing activities
  • Content strategy and planning
  • Ongoing SEO web content development
  • Blog posts
  • Web & graphic design support
  • Social media set-up and management
  • Google Ads campaign development
  • Monthly reporting

Accelerate Package

High-end consulting and a greater depth of hands-on input in all areas to meet stretching commercial objectives.

We develop a detailed marketing strategy that we will continue to refine and deliver through an elite team of marketing, creative and technical specialists.  

From £6,950 per month

for a minimum of 12 months

Example Package:

  • Monthly strategy meeting 
  • Weekly internal planning and performance reviews
  • Telephone, email or video conference support
  • Strategic Marketing Plan 
  • Customer / market research
  • Marketing materials audit
  • Ongoing management of all agreed marketing activities
  • On-going SEO website content development
  • Blog Posts or case studies
  • On-going advanced website SEO
  • Creative campaign development
  • Email marketing campaigns
  • Social media set-up and management
  • Google Ads campaign development
  • Public Relations programme
  • Video, Web & graphic design support
  • Advanced Monthly reporting

Our Process

To give you confidence that the right pre-determined marketing activities are being handled at the right time, we operate a simple six-stage process. All outsourced engagements are led by Carl James, an experienced Chartered Marketer.

1. Discovery

Over initial consultations we work to develop a clear understanding of your business, your customers, competitors and your objectives in relation to your current situation.

2. Proposal

We prepare and agree upon a proposal which scopes-out areas to be covered and sets a monthly resource allocation and appropriate budget.

3. Plan

Once the proposal has been approved, we create a marketing plan. This is a strategic roadmap to  organise, execute and track your marketing strategy.

4. Align

We work to an approval process that suits you. Within agreed parameters, we can independently take care of approvals or you may favour approving each activity prior to implementation.

5. Execute

We deliver all the activities specified within the marketing plan and where required, work with your existing teams and suppliers to help direct their efforts too.

6. Report

We report upon the performance of all activities and their progression towards agreed objectives. We facilitate an open dialogue and use data and customer feedback to refine the plan.

Marketing Outsourcing
Frequently Asked Questions

Outsourcing your marketing can offer a range of benefits. For one, it helps cut costs, allowing you and your team to concentrate on your primary objectives. Additionally, it provides access to specialised expertise and up-to-date industry knowledge that might not be readily available in-house. For many businesses weighing the advantages of outsourcing against managing marketing internally, these factors can make outsourcing the more appealing choice.

That depends on your objectives and a realistic evaluation of your in-house resources in terms of skills, experience and available time. If you feel there are issues in any one of these areas, then it may be wise to outsource.

ProMotive offers a range of services and are commonly engaged to develop marketing strategies, go-to-market plans, develop new websites, manage digital marketing, content creation, SEO, and campaign management. We can provide comprehensive support for your marketing efforts.

For a free no-obligation consultation, get in touch and we will give you an honest appraisal of the areas where you may or may not need outsourced support.

Start with the fundamentals: strategic thinking, commercial acumen, a proven track record and the ability to translate what they do into business results. Industry-specific experience is useful, but it’s rarely the deciding factor. The best marketers bring transferable skills, fresh perspective and frameworks that work across sectors, then apply them to your market.

Look for an agency that asks smart questions about your customers, your competitors and your commercial goals, not just your marketing budget. Check how they think, not just what they’ve done before. A great agency will get up to speed on your industry quickly. A mediocre one won’t deliver results even if they’ve worked in it for years.

We work with you to understand your business aims and use these to formulate and agree upon supporting contract objectives. We then propose a scope and schedule of activity. Once agreed, this is documented and forms the basis of a contract between you and ProMotive. 

Yes, you can. In fact most of our retained work incorporates some form of website development and design. This approach has generated excellent and accelerated results for our customers. The outsourced marketing service gives us a deeper, on-going insight into your business, products, services and competitive environment. Combined with SEO reports, we use this insight to make ongoing website recommendations and develop relevant content. 

Firstly, this approach ensures that both ProMotive and the client can plan and budget effectively. With a predictable monthly cost, the client can better allocate their resources and finances without any unexpected surprises.

Secondly, a fixed fee allows ProMotive to determine the right blend of services, tools, and experts needed to deliver the agreed scope of marketing activities each month. This enables them to be well-prepared and organised, ensuring a smooth and consistent workflow.

Moreover, having a clear budget in place helps avoid any uncertainties in resource allocation. ProMotive can allocate their resources and manpower specifically to execute the agreed-upon marketing strategies for the client, ensuring focused efforts that yield better results.

Lastly, by ring-fencing resources exclusively for the client, ProMotive can prioritise and dedicate their time and expertise to achieving the client’s marketing goals. This level of exclusivity fosters a strong partnership, where ProMotive is committed to delivering value and driving the client’s success.

In summary, offering outsourced marketing retainers on a fixed monthly fee basis benefits both ProMotive and the client by providing stability, effective planning, and a dedicated focus on achieving marketing objectives.

For further information read monthly retainers vs. hourly billing

Subject to a minimum of 3 months, that’s up to you and decided upon when agreeing the scope and schedule of activities. 

The timeline for seeing results can vary depending on many factors. Aside from the objectives agreed there are other considerations such as your competition, industry situation, marketing strategies, and target audience. It’s important to set realistic expectations and work closely with ProMotive to establish milestones and monitor progress.


Absolutely! Small marketing agencies can be highly effective in handling the scalability and growth of your business. Our own resourcing approach enables agility to adapt quickly to changing market dynamics. By fostering close client relationships, we can tailor strategies that align perfectly with your business objectives. Additionally, small agencies tend to be cost-efficient, maximising your return on investment while ensuring a focused and dedicated effort to help your business expand successfully.

No. All work is performed by our team here in the UK with four exceptions. We may engage trusted overseas partners when:

  • performing primary market research in overseas markets
  • exploring entry strategies into overseas markets
  • conducting language translations of websites and promotional materials by native speakers
  • sourcing overseas distributors or resellers on behalf of our customers