Marketing Strategy

• Marketing consultation to understand your own commercial objectives and targets set by the manufacturer.
• Development of marketing action plan in line with monthly and quarterly targets.

Digital Marketing

• We can work alongside your existing website provider to enhance your current website or develop a new website from the ground up. To match your exact needs, we can offer your business all or a combination of the following services:
• ​Perform a summary marketing audit of your current website covering aesthetics, functionality, user experience and business performance.
• Develop and/or assist in the compliance of Manufacturer or Dealer Group Marketing Standards and Corporate Identity Guidelines.
• Develop a plan to enhance or re-develop your dealer website to increase targeted traffic, enquiries and sales through SEO techniques and PPC campaigns.
• Conceive and/or determine the most profitable manufacturer-led sales promotions.
• Write optimised website copy to better position your dealer business through: a business profile, outline of services provided by each department, staff biographies and description of buyer incentives (e.g. features and benefits of approved used programme, finance packages and aftersales services).
• Produce a website development or re-development design brief and functional specification.
• Social media set-up, training and action plan.
• On-site dealer photography shoot of your showroom, workshop, parts department, accessories department, vehicles and staff.
• Creation of PPC campaigns in support of new model launches and manufacturer promotions (e.g. 0% Finance, PCP and other buyer incentives).
• Digital post production and editing of photography to support any Corporate Identity style guidelines and optimise for online presentation.

Branded Promotional Products

• Sourcing and supply of manufacturer and dealer branded printed POS, in-vehicle promotional items, corporate clothing and workwear in line with Corporate Identity style guidelines

To find out how ProMotive can help you and your automotive business please contact us.